Category: Mo Film

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Produce a Production/s 

As Director, assemble a crew and conduct production and post-production processes in accordance with the original proposal and in relation to the terms and conditions of the brief.

You can either create a production for MO film or the Europass Viral Video Competition. Additionally, to show that you can edit a dialouge scene you are also to produce/reproduce a 1 minute dialouge scene from a script you have devised or adapted.

MO Film Link:

You must keep a working log of the process, critically reflecting both as a group member and in your individual Directorial role. The working log could take many forms, such as:

* Video Diary
* Production stills on set, with annotations
* Ongoing blog
* A combination of all of the above

Things to consider when covering/logging your production process:

Production techniques:

  • shooting, eg one shot, two shot, interviews, group discussion, cutaways, white balance, monitoring levels; graphics; scripted pieces to camera;
  • environment, eg studio, location, public spaces;
  • sound, eg audio dubbing, location sound, music; sound levels; mixing

Production management:

  • monitoring progress; identifying and solving problems; production organisation; logistics management; communication;
  • coordination, eg crew, director, producer, contributors, experts, general public


  • purpose (to create narrative, to convey meaning, to illustrate subject);
  • log appropriate media; prepare edit decision list;
  • add music; add captions; add graphics


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For this task I was assigned the director role of the production. I had to develop my idea according to the brief that was set, and acquire crew, talent, locations, and equipment. For my actors/actress I contacted Jack Clark who is a performing arts student at my college,(and whom I’ve used before) to play my main character “The forgetful boyfriend.” Vicky Grant who is on my course, played the second role as the girlfriend. I made sure both of them were free to help me on 15th of November (which I double and triple checked).

For my crew  I had the help of Jordan Schofield and Andrew Miles who assisted me in my production with lighting and  setting up the equipment. From college I booked the 3 piece Photonbeard lighting kit (which ended up being only two because one of the lights had blown a fuse), a tripod, and the 1 meter glide track. Ideally I would have liked to have the 3rd light working but unfortunately I had to work with what I had.

For my locations I had decided to film at my home as well as in my local village flower shop. We started filming around noon and took the service bus to my village. I had booked to film in the flower shop around 3:30, and Vicky had to leave before then because she had some prior obligations. So I had to schedule my shoot around these two factors. So we filmed the end hugging scene first, then when Vicky had to shoot off we filmed the beginning opening bit, until it was time to make our way down to the flower shop at half three and we ended our shoot there. The overall process went really well apart from some daily rushes I had to obtain later on to convey more meaning to the narrative I edited together.

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I had to make sure that it was understood to the audience that the man was heading to a florist to buy flowers for his girlfriend. I filmed a daily rush of my laptop screen on MapQuests website searching for florist in the area, because I filmed it so tight and you couldn’t see anything other than the bright screen it worked as the iphone screen.

I acquired the music ( Head Outside by Bryan Steele) of of the MoFilm’s or MoMusic’s website. I would say although I’m not a big fan of the music choice, it does seem to work with the edit nicely. I had to cut up the music and sync it together using Adobe Premier Pro CS3 by looking at the audio waveforms. Another major criticism I have was the beginning text message from the girlfriend wasn’t shown for long enough ( only 3 seconds). It was only showed for this amount of time because it worked with the edit. This could have easily been fixed by adding overlaid text, somewhere on the screen for a longer duration.

Below is a screenshot of all my raw footage that is all labeled properly and colour coded to help out with time management in the post production process.

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The AOL MapQuest app isn’t available in the Uk app store. This caused some major problems for me as in the brief said the client wanted footage of the application in use.  At first I wasn’t sure how I was going to get around this issue. Then I found a simple way that didn’t take too long to complete.

So the way I solved this was, in the asset folder I downloaded from the contest they had a screenshot of the application. I edited this in Adobe After Effects CS5 using motion tracking. I found two points in the corners of the black screen of the iphone and these tracked the position and rotation of the iphone whilst it was moving in frame. This added individual keyframes for me. Then I layered the screenshot in and created a mask around it which I feathered so it blended into the original footage. Finally I parented the two layers together and this gave me the shot I used in the final edit.

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Criteria: 2.1 & 2.2

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Unfortunately my Nestle Rolo idea fell through (explained in task two) However I did have this extra Hudson Taylor Music music video as extra work to fall back on which is nice, and is an actual music video which Genero TV is all about.

For this contest we were originally given three weeks (then extended to four weeks) to complete pre-production to post-production. Fortunately for myself I had filmed quite a bit of footage when I went back home to San Francisco this past summer. This saved me loads of time not having to mess about with pre-production and focus mainly on post. Luckily the brief was up my own interpretation, so I used inspiration from my own experiences and the final product turned out quite nicely.  Below is the contest brief:Picture 7

Below is a screenshot of myself editing the video in Adobe Premier pro CS3. I exported the final video in cinemascope (1920 x 818) which cut off the top and bottom of my footage and added black bars. This helped with the overall look and feel of the video and caused it to look more artsy which was what I was originally going for. I color-graded some of the footage such as the golden gate bridge using Adobe After Effects CS5. I did this to fix some over exposed footage as well as accentuating certain colours to make them stand out more.

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Above is a screenshot of the compressed file containing all the paperwork I needed to submit for this competition. This includes two talent release forms with identification and a filmmaker release form as shown below. I didn’t need to submit a music agreement as Hudson Taylor provided their audio file with the brief, and I also didn’t need a location release form as non of my footage was shown on private property.

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filmmaker agreement1

I have very variety of opinions toward my Hudson Taylor music video. This was a part of the Mo Film website, and I did it on top of the Mapquest video because I wanted to try and do the most possible to increase my chances. I decided because we only had a short amount of time to complete the video ( 3 weeks then changed to 4 weeks), I chose to use my documentary footage that I shot this past summer in the states. This in-turn I believe, gave me an advantage and more time to strictly focus on the post production side of things.

When I watch the final video, I have loads of things I am pleased with but at the same time I see loads of silly things that went overlooked. Primarily the narrative, although it was there, it was weak and lacked a main focus. The relationship between the two characters was understood and some sort of distance separated them was also understood but other than that nothing really got explained. My lecturer Paul gave me constructive criticism, saying that the two shots of the plane going two different directors was really confusing. He told me he thought maybe one of the characters left then came back or went back to see the other one. As an editor I wish I would have caught on to this but again I overlooked this due to time constraints. I never really showed the final video to anyone until after I submitted it. This is something I will highly consider in the future to get outside opinions and feedback from different perspectives.

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After the video was submitted to Mo Film, someone had a brilliant idea which I wish I could have used. That the ending It would have shown the main character putting flowers on the girlfriends grave. This would make have a shock factor and made the audience think and remember the video more.

One really funny mistake that had me laughing out loud was the the first shot of the main characterPicture 3writing the letter, because we have just introduced the character and we don’t yet know he his writing, because he is looking down at the paper he appears to be sleeping. This could have be resolved by switching the order of the shots to show the letter being written first. Im just glad this wasn’t a video for a client because that would have been embarrassing.

Picture 3Another issue was because I showed the shot of the main character “sleeping” first, following this next shot (pictured left) I crossed the line of the 180 degree rule in filming. I basically made it more confusing for the viewer to watch and understand  an only if I had left that first shot out or simply just did a dolly in production crossing the line then everything would have been fine. Although I have made this mistake numerous times in the past I’m sure of myself that this time I will definitely learn from my mistakes.

Other than the issues mentioned above I would say that I am pleased with the result of my final edit. I have learnt a considerable amount from this project, as well as the AOl Mapquest one, and these both will help me for further projects that I do.


Unit 80: Criteria: 3.1, 3.2, 4.1, 4.2 & 4.3


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