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Unfortunately my Nestle Rolo idea fell through (explained in task two) However I did have this extra Hudson Taylor Music music video as extra work to fall back on which is nice, and is an actual music video which Genero TV is all about.

For this contest we were originally given three weeks (then extended to four weeks) to complete pre-production to post-production. Fortunately for myself I had filmed quite a bit of footage when I went back home to San Francisco this past summer. This saved me loads of time not having to mess about with pre-production and focus mainly on post. Luckily the brief was up my own interpretation, so I used inspiration from my own experiences and the final product turned out quite nicely.  Below is the contest brief:Picture 7

Below is a screenshot of myself editing the video in Adobe Premier pro CS3. I exported the final video in cinemascope (1920 x 818) which cut off the top and bottom of my footage and added black bars. This helped with the overall look and feel of the video and caused it to look more artsy which was what I was originally going for. I color-graded some of the footage such as the golden gate bridge using Adobe After Effects CS5. I did this to fix some over exposed footage as well as accentuating certain colours to make them stand out more.

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Above is a screenshot of the compressed file containing all the paperwork I needed to submit for this competition. This includes two talent release forms with identification and a filmmaker release form as shown below. I didn’t need to submit a music agreement as Hudson Taylor provided their audio file with the brief, and I also didn’t need a location release form as non of my footage was shown on private property.

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filmmaker agreement1

I have very variety of opinions toward my Hudson Taylor music video. This was a part of the Mo Film website, and I did it on top of the Mapquest video because I wanted to try and do the most possible to increase my chances. I decided because we only had a short amount of time to complete the video ( 3 weeks then changed to 4 weeks), I chose to use my documentary footage that I shot this past summer in the states. This in-turn I believe, gave me an advantage and more time to strictly focus on the post production side of things.

When I watch the final video, I have loads of things I am pleased with but at the same time I see loads of silly things that went overlooked. Primarily the narrative, although it was there, it was weak and lacked a main focus. The relationship between the two characters was understood and some sort of distance separated them was also understood but other than that nothing really got explained. My lecturer Paul gave me constructive criticism, saying that the two shots of the plane going two different directors was really confusing. He told me he thought maybe one of the characters left then came back or went back to see the other one. As an editor I wish I would have caught on to this but again I overlooked this due to time constraints. I never really showed the final video to anyone until after I submitted it. This is something I will highly consider in the future to get outside opinions and feedback from different perspectives.

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After the video was submitted to Mo Film, someone had a brilliant idea which I wish I could have used. That the ending It would have shown the main character putting flowers on the girlfriends grave. This would make have a shock factor and made the audience think and remember the video more.

One really funny mistake that had me laughing out loud was the the first shot of the main characterPicture 3writing the letter, because we have just introduced the character and we don’t yet know he his writing, because he is looking down at the paper he appears to be sleeping. This could have be resolved by switching the order of the shots to show the letter being written first. Im just glad this wasn’t a video for a client because that would have been embarrassing.

Picture 3Another issue was because I showed the shot of the main character “sleeping” first, following this next shot (pictured left) I crossed the line of the 180 degree rule in filming. I basically made it more confusing for the viewer to watch and understand  an only if I had left that first shot out or simply just did a dolly in production crossing the line then everything would have been fine. Although I have made this mistake numerous times in the past I’m sure of myself that this time I will definitely learn from my mistakes.

Other than the issues mentioned above I would say that I am pleased with the result of my final edit. I have learnt a considerable amount from this project, as well as the AOl Mapquest one, and these both will help me for further projects that I do.


Unit 80: Criteria: 3.1, 3.2, 4.1, 4.2 & 4.3